Thursday, September 25, 2014
Luxury Pyjamas
Can Pyjamas ever be luxurious? Or are they by definition the very opposite of luxury, as in they are practical, comfortable, shapeless and drab? In the past luxurious pyjamas have been understood to mean bit of satin or lace trimmed offerings but these seem more like a redesign of the same tired idea or something designed without comfort or sleeping in mind at all.
Today luxury is a huge industry from Jo Malone candles to La Prairie lotions to having your shopping delivered to your door at a time suiting you. Everyone wants a little touch of luxury in their everyday lives. It seems fitting then that a wardrobe staple that we spend half our lives in ought to be subject to the same ethos.
Pyjamas have changed very little since their adoption by colonial British settlers in South East Asia in the 18th century, still consisting of the two piece jacket and trouser combination. With the exception perhaps of softer materials and new waistbands very little has been done to bring this fashion dinosaur up to date.
Meanwhile in all other markets we can see products created or improved on to bring luxurious touches to our lifestyle choices. Such as the Juicy tracksuit for the gym, couture for the slopes and crisp white bed linen for home. Until now pyjamas have been left untouched by the luxury market, but this is starting to change.
With the increase of people working from home, constraints on womens time in general, seeing mums driving the school run in their pjs and the irregularity of modern life, more attention is being placed at what we wear behind closed doors, because more often than not we need to nip out from behind those closed doors. We are now seeing designers such as Jasper Conran and Cath Kidson, take an active interest in extending their ranges into nightwear. And they are not alone, in Australia luxury pyjamas has been standard for a long time, moving away from the idea that the top needs to match the bottoms and bought together.
Tuesday, September 9, 2014
Fashion Show Organizing Tips
Organizing a fashion show is one of a challenging task. It needs team work where it involves many people's co-operation and co-ordination. Whether your fashion show is to be a simple fundraiser or an elaborate fashion extravaganza you will have to work hard to achieve proud tears and rounds of applause. Choice of lighting, location and music are important elements of the production process.
Organizing a fashion show means selecting and inviting a suitable judge, selecting models and new fashioned apparels that suit them, selecting a theme and getting the hall, wall and floor done accordingly, choosing a place or a hall that has a ramp, selecting music, inviting the press and photographers, selling tickets, and the list goes on and on.
Do you want to keep it on a local level or go big? In either case, prepare yourself for a little begging as well as negotiating and you had better be organized or be good at it. Get yourself a land line because your cell phone bill is going to be outrageous if you don't have a plan. Factor in your fuel consumption as you will no doubt be doing a lot of traveling.
Theme also plays a role in this. The environment should ideally reflect the central theme of the clothing line you are featuring. This can be achieved with props and decor as well as through the location itself. The wrong venue can kill a show.
The judge for the fashion show needs to be someone famous and also should have idea about the recent trends in fashion. The audience are more fascinated about the one who presides the show as well. There should be a minimum of 3 judges to judge a particular show so that the final results are not biased. Judges should be invited at-least a month prior to the day of the show. Make sure the judges are warmly welcomed and are escorted to their seats by the ushers.
Models should be selected with care so that they merge with the theme and the clothes or any fashionables they display. The make up man should also be invited to dress up the models and make them presentable on time. The models and the make up man are free to select the clothes and costumes that suit them. The theme is usually selected depending on the clothes that are to be show cased.
Organizing a fashion show means selecting and inviting a suitable judge, selecting models and new fashioned apparels that suit them, selecting a theme and getting the hall, wall and floor done accordingly, choosing a place or a hall that has a ramp, selecting music, inviting the press and photographers, selling tickets, and the list goes on and on.
Do you want to keep it on a local level or go big? In either case, prepare yourself for a little begging as well as negotiating and you had better be organized or be good at it. Get yourself a land line because your cell phone bill is going to be outrageous if you don't have a plan. Factor in your fuel consumption as you will no doubt be doing a lot of traveling.
Theme also plays a role in this. The environment should ideally reflect the central theme of the clothing line you are featuring. This can be achieved with props and decor as well as through the location itself. The wrong venue can kill a show.
The judge for the fashion show needs to be someone famous and also should have idea about the recent trends in fashion. The audience are more fascinated about the one who presides the show as well. There should be a minimum of 3 judges to judge a particular show so that the final results are not biased. Judges should be invited at-least a month prior to the day of the show. Make sure the judges are warmly welcomed and are escorted to their seats by the ushers.
Models should be selected with care so that they merge with the theme and the clothes or any fashionables they display. The make up man should also be invited to dress up the models and make them presentable on time. The models and the make up man are free to select the clothes and costumes that suit them. The theme is usually selected depending on the clothes that are to be show cased.
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